Jessie James Decker X JustFab

JustFab partnered with celebrity country singer Jessie James Decker for a Fall 2018 collection #JustFabxJJD. I concepted and produced the social media campaign. I led the social strategy surrounding the launch, which directly contributed to over 50% of total revenue.

• Created social media strategy deck and social content calendar for campaign

• Planned and executed a 1 week teaser video to create excitement prior to campaign launch.

  • Teaser video received 90k+ impressions and 100k+ reach and was most engaged post for the month.

  • Identified key influencers for product seeding prior to launch.

• Attended events hosted by Jessie James Decker to directly support marketing and overall campaign strategy initiatives

  • JustFab x JJD Press Event - Q&A session with JJD, captured BTS content to post on social platforms.

  • JJD Book Signing - captured BTS content and interviewed audience about what they love most about the collection

• Planned and executed promotional product giveaway on Instagram which resulted in over 400 entries and increase of 5k followers.

• Created multiple instagram/facebook stories and reposts from Jessie James Decker, press, and key influencers to support the launch and increase KPI’s and overall revenue. Engagements totaling over 100k.

• Analyzed insights using instagram & facebook analytics to report on overall success of the campaign.